How to Re-engage Lapsed Donors with a TapKat Sweepstakes
Do you have a list of lapsed donors? These are people who at one time gave to your nonprofit, but for one reason or another, stopped engaging with your content and/or giving to the organization.
Donors can lapse for a number of reasons. In some cases, their financial situation may have changed such that they are no longer comfortable giving. But in many instances, donors lapse because they’ve stopped feeling the magic and enthusiasm for your fundraising efforts.
Let’s turn that around. A TapKat fundraising sweepstakes is the perfect way to:
Reignite passion for your cause,
Reconnect with donors whose attention has shifted elsewhere,
Re-engage lapsed donors in a new way.
Reignite Passion for Your Cause with a TapKat Sweepstakes
In some cases, donors fall off the radar because they no longer feel the enthusiasm they once did for your mission. Life is busy, so it’s up to you to find new and exciting ways to help your donor base remember why they cared so much about your cause in the first place.
When you choose the right prize for your TapKat sweepstakes, your donor base will instantly reconnect with their ‘why’:
When the Sprint Car Hall of Fame ran a sweepstakes for a Corvette Z06, their donors reconnected with their passion for top-of-the-line automobiles and got excited about helping to preserve sprint car history.
When the BlueRibbon Coalition ran a sweepstakes for a Yellowstone Snowmobile Adventure, their donors were able to envision themselves enjoying the great outdoors.
When the Inland Ocean Coalition ran a sweepstakes for a Dream Destination Trip to a tropical island, their donors had the chance to reconnect with the ocean and remember why it is so important to preserve these incredible places.
When Little Kids Rock ran a sweepstakes for Def Leppard guitarist Vivian Campbell’s signed guitar, their donors felt the magic of music and were inspired to get involved by donating.
The right prize will do a lot to build excitement and buzz among your donors.
Use a TapKat Sweepstakes to Reconnect with Donors Whose Attention has Shifted Elsewhere
These days, donors have a lot of demands on their attention. Sometimes the nonprofit that wins the dollars is simply the one with the most interesting fundraising strategy.
The world of fundraising sweepstakes is still relatively new for donors. With a TapKat sweepstakes, you can lead the pack and offer your lapsed donors something new and exciting: the chance to win a once-in-a-lifetime item or experience and the opportunity to support your cause.
In our experience, it’s all about enthusiasm. Once you’ve selected your prize, promote the sweepstakes enthusiastically across your social media channels, on your website, and to your email list. If you’re hosting live events, be sure to give attendees the chance to enter there, as well.
The more effectively you show your donors how cool your sweepstakes prize is, the more money you will raise — and the more lapsed donors you will recapture!
TapKat Sweepstakes are New and Exciting
In this competitive fundraising landscape, it’s more important than ever to explore new and innovative ways to encourage your donors to continue engaging (or re-engage!) with your nonprofit. A sweepstakes is one of the most fun and effective ways to do that:
Almost all TapKat sweepstakes see donors enter multiple times,
99% of TapKat sweepstakes attract new donors.
Are you ready to explore the world of sweepstakes fundraising with TapKat? Learn more on our blog, schedule a demo with one of our team members, or apply for an account today.
