TapKat Success Snapshot: The Colorado Music Festival & Center for Musical Arts
Nonprofit: The Colorado Music Festival
Number of TapKat Sweepstakes to Date: 2
Total 2024 Sweepstakes Results: $142,850
Connecting with a Community of Music Fans and Leveraging Paid Advertising Had a Meaningful Impact
Strategy: The Colorado Music Festival & Center for Musical Arts based in Lafayette, Colorado, is on a mission to inspire and connect community members of all ages by providing access to the best of the world’s music through education and performance. They chose to run a sweepstakes for two tickets to Taylor Swift’s London concert — a perfect fit with their mission around music.
Story: In 2024, the Colorado Music Festival & Center for Musical Arts raised a grand total of $142,850 with two sweepstakes for tickets to see Taylor Swift during her Eras Tour. The first package they put together was more than just concert tickets, it was the “Eras Tour London Experience” and included four nights at a five-star hotel, limousine service to and from the concert, plus a $4,000 travel stipend. Talk about a fun way to catch Taylor in concert!
The sweepstakes was a big hit with their donor base. If the donors weren’t Swifties, they certainly knew some Swifties, and with the popularity of the Eras Tour, everyone was eager to jump in. On top of the promotion the nonprofit did to their established donor base, they also dove into the world of Facebook ads and were able to raise a significant portion of their funds through ads that were served to folks who indicated on Facebook and Instagram that they like Taylor Swift music.
What did the Colorado Music Festival and Center for Musical Arts do right? By selecting a prize that had broad appeal, the nonprofit was able to reach donors far beyond their base, which is mostly made up of people who live in and around Lafayette, Colorado. After the organization ran their first sweepstakes and raised $116,800, they realized they had built up a solid mailing list of Taylor Swift fans, and took advantage of this by running a second sweepstakes for Taylor Swift tickets in 2024 just before her tour ended.
Congratulations to the Colorado Music Festival and Center for Musical Arts and all their donors!
Ready to jump into the world of sweepstakes fundraising? Apply for a TapKat nonprofit account today!
