TapKat Success Snapshot: Ski Utah
Nonprofit: Ski Utah
Number of TapKat Sweepstakes to Date: 1
Total 2022 Sweepstakes Results: $60,325
Consistent and Targeted Email Marketing Spelled Success for This Sweepstakes
Strategy: Ski Utah, based in Salt Lake City, Utah, represents 15 ski resorts and over 250 corporate partners and sponsors with the common goal of encouraging the world to ski in Utah. Their 2022 program, Discover Winter, focuses on expanding the sport by introducing ethnically diverse and LGBTQ+ individuals to skiing/riding through a series of lessons. They successfully raised $60,325 for this program by choosing a highly desirable prize, and then promoting it to the right group of people via email.
Story: In order to appeal to their base of skiers and snowboarders, Ski Utah put two Gold Passes up as prizes. Valued at $6,500 each, Gold Passes are a snow sport enthusiast’s dream come true: they offer access to all 15 Utah ski resorts with no blackout dates, unlimited skiing (and hiking during the summer), and more. Plus, Ski Utah threw in two days of heli skiing for their die-hard ski fans!
Partnering with their sponsors, Ski Utah was also able to sweeten the deal by throwing in a $2,500 Rossignol gift card, $500 to a local brewery, two outerwear kits, two Smith set-ups, and several other goodies. It was truly a skier or snowboarder’s dream come true, and because the prize was donated, Ski Utah was in a wonderful position to raise quite a lot of money on their sweepstakes.
Ski Utah did a great job of informing their base about the sweepstakes by sending out an email when the sweepstakes launched, then periodically through the duration of the sweepstakes, and more frequently as the sweepstakes came to a close. Each time they sent an email blast, they included a unique promo code that would help them track the success of that particular email. Promo codes are one of our favorite tools for gauging how well a particular promotion has done and exciting donors to enter the sweepstakes for a second or third time (learn more about promo codes on the blog).
Emailing your base directly will make a huge difference: while all other channels of promotion are important (social media, advertising, live events), email still reigns king — people are more likely to click through and enter the sweepstakes when they receive an email.
Congratulations, Ski Utah, for exceeding your fundraising goals!
If you’re ready to jump into the world of sweepstakes fundraisers, apply for a TapKat nonprofit account today.
