Why Incentive Giving Works So Well for Nonprofits
Click here to download Prize Ideas for Your TapKat Sweepstakes
TapKat sweepstakes offer donors an incentive to give: not only are they supporting a good cause, but they’re also getting a chance to win the prize of a lifetime.
It’s a “give and get” model that donors find incredibly attractive. Sweepstakes are fun and engaging fundraisers because your donors can support your nonprofit and get a chance to win an exciting, valuable prize.
Not only is it fun and exciting, but sweepstakes are a win-win for nonprofits and donors. Let’s take a look.
A Win for Nonprofits
Each time someone purchases entries in a TapKat sweepstakes, they’re giving money directly to your cause.
With TapKat’s structure, when someone makes a donation, money is batch deposited from the credit car processor directly into your organization’s bank account. This means that throughout the duration of your sweepstakes, your nonprofit will receive those funds on an ongoing basis.
That’s great for nonprofits!
Not only that, but the exciting nature of sweepstakes tends to reactivate lapsed donors and attract new donors, especially if you choose to promote your sweepstakes beyond your current donor base.
99% of all TapKat sweepstakes bring in new donors, and each time someone enters, their contact information is added to your list… so the more you promote your sweepstakes, the more your list grows!
A Win for Donors
There’s a certain kind of excitement and magic that happens when a donor looks at your sweepstakes site and imagines themselves winning the grand prize. Whether it’s a new car, a life-changing trip, specialty item, or experience, everyone loves to dream about how their life would change if they were to win.
The pull of “what if” is so powerful that 25% of donors will re-enter the same TapKat sweepstakes more than once because they are so interested in winning the prize.
No matter who ultimately takes home the prize in your sweepstakes, every donor wins because they know that they put their funds toward an important cause. And what’s more important or rewarding than that?
Get Started with a TapKat Sweepstakes
Ready to start setting up your TapKat sweepstakes? Apply for an account today to get started.
