TapKat Success Snapshot: Juvenile Diabetes Research Foundation (JDRF)
Nonprofit: Juvenile Diabetes Research Foundatoin (JDRF)
Number of TapKat Sweepstakes to Date: 3
Total 2023 Sweepstakes Results: $350,535
Multiple Sweepstakes Year After Year Spell Big Success for JDRF
Strategy: The Juvenile Diabetes Research Foundation, or JDRF, is leading the fight against type 1 diabetes (T1D) by funding research, advocating for policies that accelerate access to new therapies, and providing a support network for millions of people around the world impacted by T1D. In 2023, they ran their third TapKat sweepstakes and raised $350,535!
Story: JDRF ran their first fundraising sweepstakes with TapKat in 2021, choosing to give away a Ford Bronco First Edition. It was a hit with their donor base, and the organization raised nearly $500,000 with their sweepstakes. Their secret? Consistent email and social media marketing, and selecting a prize that they knew their donor base would love.
In 2022, JDRF ran their second sweepstakes for a Ford F-150 Lightning LARIAT, and in 2023 decided to offer their donor base something a little more sporty: the 2024 Ford Mustang Dark Horse Convertible. They worked closely with Ford, who donated the prize, to source great images and compelling text descriptions of the prize, and it worked! Their donor base was excited to donate for the chance to win a once-in-a-lifetime car, and the sweepstakes was a big success.
Congratulations to the Juvenile Diabetes Research Foundation. All of us here at TapKat are thrilled to have helped make a positive difference in the lives of those affected by T1D.
Incentive giving, that is, offering your donors a chance to win something when they give, is a powerful way to excite your donors, re-activate lapsed donors, and attract new donors. Wondering how exactly that works? Learn more here.
If you’re ready to jump into the wonderful world of sweepstakes fundraisers, apply for a TapKat nonprofit account today.
