How to Grow Your Donor Base with a TapKat Sweepstakes
Click here to download Prize Ideas for Your TapKat Sweepstakes
Imagine your nonprofit had an army of passionate, curious, and dedicated individual donors who were excited to donate on a regular basis to your cause. Maybe each person donates an average of $50 on a quarterly basis — a smaller amount than your high-value individuals for sure — but a reliable foundation for income to your nonprofit.
Now imagine you had 50,000 of these folks on your mailing list.
That could be a game-changer!
Today we’re going to look at one very important way in which TapKat sweepstakes help support nonprofits: by helping you build and maintain a robust list of active, interested donors who come back, year after year.
Since 2016, The Shelby American Collection has grown their donor list to over 50,000 names!
99% of TapKat Sweepstakes Bring in New Donors
With a few exceptions, virtually all TapKat sweepstakes attract new donors (the exception being membership organizations that may choose to exclusively promote their sweepstakes to their member base).
Why are sweepstakes so good at attracting new donors?
There are a few pieces to this:
When you select a prize that is A) highly desirable and B) very appealing to the types of people you want to attract, you will naturally attract new donors.
When you properly promote your sweepstakes via email marketing, social media, and some paid outlets, you’re doing your part to get more eyeballs on your fundraising sweepstakes. And… if the prize is right, voila! More donors are entering your database.
Use promo codes to track which marketing endeavors are the most successful, and double down on those tactics.
One Nonprofit Grew Their Donor List From 800 to 50,000+ Donors with a TapKat Sweepstakes
TapKat was originally founded by Steve Volk, the executive director of the nonprofit car museum The Shelby American Collection. After over 20 years of throwing fundraising galas that yielded slim margins, and running into the fraught world of fundraising raffles, he finally discovered sweepstakes — and finally began to generate the necessary income his nonprofit needed to not only survive, but to thrive.
Since then, The Shelby American has run a sweepstakes every year, and TapKat was born to help other nonprofits tap into the incredible potential of sweepstakes fundraising.
With each consecutive annual sweepstakes, The Shelby American Collection adds more donors to their mailing list. When they first started in 2016, their mailing list was around 800 names of donors. In 2022, their mailing list now tops 50,000 names — and each person on the list has donated at least once to the sweepstakes fundraiser for a new Shelby GT500.
Get Started with a TapKat Sweepstakes
If you are looking for a new way to:
Engage your current donors,
Reactivate lapsed donors, and
Bring in new donors,
A TapKat sweepstakes will go a long way. Get started today by applying for a TapKat account, or reach out to schedule a demo.
