TapKat Success Snapshot: The Shelby American Collection

Nonprofit: The Shelby American Collection 

Number of TapKat Sweepstakes to Date: 8

Donor Base Growth: 800 to 52,000

Total 2022 Sweepstakes Results: $1,491,900

How a Small Nonprofit Museum Built a Large Donor Base with TapKat Sweepstakes

Strategy: The Shelby American Collection had so much success with their first TapKat sweepstakes in 2016 that they integrated this fundraising model into their annual strategy. As a result, they now consistently raise over $1 million with their sweepstakes fundraisers, their donor list has grown from 800 to 52,000 names, and the museum is flourishing.

Story: The Shelby American Collection, a car museum in Boulder, Colorado dedicated to the preservation of Shelby racing history, ran their first sweepstakes in 2016 and raised $255,625. The team realized that giving away a new Shelby Mustang every year was a great way to raise money: their donor base is crazy for cars! Now, six years and seven sweepstakes later, their donors are so dedicated that as soon as one sweepstakes ends, the base clamors to enter the next one.

Since their first sweepstakes in 2016, the Shelby American Collection team has refined their marketing strategy such that they know which milestones they need to hit, which advertising outlets are most successful for them, and how to successfully inspire their base to action. They understand their donor base better than ever. 

Because of this, they regularly raise over $1 million with their TapKat sweepstakes. In 2022, they raised $1,491,900, and a 2023 sweepstakes is already in the works.

The Shelby American Collection’s donor base has grown from 800 to more than 52,000 names over the course of their seven sweepstakes. Donor base growth is typical for TapKat sweepstakes: 99% of TapKat sweepstakes attract new donors.

Ready to get started with your TapKat sweepstakes? Apply for a TapKat nonprofit account today.