The Perks of Using the TapKat Donation Plugin
Did you know that TapKat customers have the option of utilizing the TapKat Donation Plugin, a tool that allows your nonprofit to take sweepstakes donations directly from your website?
This feature creates a lot of opportunity for nonprofits to further refine their marketing strategy (and raise more funds!) but it should be noted that there is a moderate degree of technical expertise required. So, if you have a trusted web designer, marketing partner, or are somewhat tech savvy yourself, you’re in the right place!
What is the TapKat Donation Plugin?
The TapKat Donation Plugin is a snippet of code that will go in the HTML of your website. You can find it by logging into your TapKat dashboard and navigating to Menu > Donation Plugin. From there, you will enter a few fields of information and be able to copy the code.
Once the Donation Plugin is properly installed, you will be able to include the donation buttons from your TapKat sweepstakes directly on your website, which means that donors don’t have to visit the TapKat hosted sweepstakes site in order to make a donation and enter your sweepstakes — they can do it directly from your website.
Our nonprofit customers love this feature because it allows them to quickly capture donations from website visitors without redirecting them to the TapKat hosted sweepstakes site.
Maximize Your Marketing Efforts with the TapKat Donation Plugin
As all fundraising professionals know, the key to a successful fundraiser is awareness. The more people that know about your fundraiser, the more you’ll raise, and the more community you’ll build! It’s no different with TapKat sweepstakes, and the TapKat Donation Plugin is a powerful tool to help you reach more people. Here are some of the perks of using the Donation Plugin tool.
Create a Customized Web Page on Your Site to Promote Your TapKat Sweepstakes
Add more photos, include video, create a pop-up, and more when you use the TapKat Donation Plugin. Some nonprofits choose to keep their custom web page fairly straightforward and similar to the TapKat hosted sweepstakes site (not a bad idea, since our tech team has tested the site extensively to optimize donation intake). Other nonprofits want to try something new.
Here’s how The Shelby American Collection has implemented the Donation Plugin on their website (below). Note how they created a page that scrolls with more images of the prize, plus the donation buttons are available again at the bottom of the page.
Take Full Advantage of Your Website with the TapKat Donation Plugin
A great idea is to include a button directing folks to the donation page in the header or footer of every page of your website. This way, donors won’t ever lose the sweepstakes if they’re clicking around on your website, and they can navigate to the donation page quickly and easily.
Tap into Your Google Ads and Analytics
When you set up your TapKat Donation Plugin, you’ll see a couple check boxes for Google Ads and Analytics. With the Donation Plugin installed on your website, you can use those handy-dandy Google Ad Grants to direct search traffic to a specific page on your site that promotes the sweepstakes.
Leverage the Power of Facebook Ads
You can always use Facebook ads for your sweepstakes, whether or not you have the Donation Plugin installed. However, if your team wants to get super targeted with their ads and use the Facebook tracking pixel feature, you’ll need to implement the TapKat Donation Plugin to direct your donors back to your nonprofit website where the Plugin lives.
When your Donation Plugin is installed, and the Facebook tracking pixel is in place, you’ll have access to a greater depth of data that can help you make marketing decisions moving forward.
Important Components to Consider When Using the TapKat Donation Plugin
When it comes to designing an attactive and effective Donation Plugin page, there are two important elements that must be put in place:
Include high-quality images of your prize. Striking photos that “tell the story” of your TapKat sweepstakes prize are key, whether you’re using the Donation Plugin or not! Multiple photos are helpful, and those can be displayed via a slider or lower on the page. Some nonprofits choose to include a video of their prize, which is a great way to entice donors so long as the video is well produced with great lighting and composition. Learn more about why great images are so important.
Ensure that your site is mobile-optimized. Especially if you’re running ads online, many of your donors are likely to be entering on their phone. Make sure that the site layout you select is reasonably friendly for a phone and for a tablet device. Learn more about making your sweepstakes mobile-optimized.
Raise More with Your TapKat Sweepstakes
There are many great ways to promote a TapKat sweepstakes, and making use of our Donation Plugin in just one of them. As you go about marketing your sweepstakes, make sure that you have a plan in place for these key areas of promotion:
Choose a great prize that your donor base will love,
Put together a sweepstakes site with compelling text for your donors,
Make sure that your nonprofit website features the sweepstakes,
Build a great email marketing campaign with the right kinds of emails,
Use social media to share your sweepstakes with the world,
Utilize promo codes and flash contests to keep your momentum going,
Take steps to finish your sweepstakes strong!
We’ve included lots of tips, tricks, and best practices on the blog so be sure to check it out.
