TapKat Success Snapshot: AIARE

Written By Annie Tukman

Nonprofit: American Institute for Avalanche Research & Education (AIARE)
Number of TapKat Sweepstakes to Date: 3
Total 2021 Sweepstakes Results: $385,625


How partnering with a corporate sponsor is a formula for success with sweepstakes fundraising

Strategy: AIARE is a nonprofit based in Vail, Colorado, dedicated to teaching backcountry winter sports enthusiasts how to monitor for and survive avalanches. They partnered up with corporate sponsor Arctic Cat to pull off a super successful fundraiser, bringing in $213,950 with their second TapKat sweepstakes.

Story: In 2021, nonprofit AIARE teamed up with corporate sponsor Arctic Cat (a snowmobile manufacturer) to put together an extra-special TapKat sweepstakes in honor of Rob Kincaid.  “Rocky Mountain Rob” was a larger-than-life snowmobiling personality who lost his life in an avalanche. 

Arctic Cat donated an incredible prize package that included a one-of-a-kind RMR Edition 2021 Arctic Cat M8000 Mountain Cat Alpha One 165” ATAC customized by Wild West Customs. In layman’s terms, this was a special one-of-a-kind snowmobile with top-shelf accessories and upgrades. 

Thanks to heavy social media promotion provided by Arctic Cat on Instagram and Facebook, the sweepstakes took off. As Wild West Customs worked on the snowmobile, Arctic Cat posted videos of the customization process, leaving their fans salivating over the prize as they watched it evolve into a truly special sled. 

Arctic Cat successfully turned the end of the sweepstakes into a live facebook marketing event where they revealed their newest snowmobile model and drew a winner for the customized prize. In the end, with Arctic Cat’s help and the generosity of the snowmobiling community, the sweepstakes raised $213,950 to honor Rob Kindcaid and help his family. 

Sponsorships can boost a nonprofit’s sweepstakes tremendously, and it’s a win-win: the nonprofit raises more funds and awareness, plus the sponsor has an opportunity to give back to the community and elevate their brand.  

If you’re ready to jump into the world of sweepstakes fundraisers, apply for a TapKat nonprofit account today.

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Annie Tukman

Sales Director at TapKat

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