Museums and Zoos: Converting Foot Traffic into Donors with Sweepstakes
Convert Your Museum or Zoo Visitors into Donors
A car museum in Colorado started running year-round fundraising sweepstakes. They are only open on Saturdays and have a small amount of foot traffic per year, about 5,000 people. On top of that, their entrance fee was $5! Barely covering the overhead for their facility. When they began running their sweepstakes and incentivizing their visitors to donate to the museum, 25% of people started giving to the campaign with an average of $50. This resulted in an additional $60,000 a year for their organization. Pretty huge for a volunteer run nonprofit only open one day a week!
They are now on their 5th campaign and are finding that these folks are turning into repeat donors, giving each year and sometimes multiple times in a single campaign.
Every Museum or Zoo Visitor is Potential Donor for Your TapKat Sweepstakes
As nonprofit museums and zoos around the country are opening back up at some capacity, this is a really good time to take a look at how well you are turning your visitors into active donors.
Fundraising sweepstakes are contests in which a donor makes a donation to your organization, and in return, has a chance to win a really great prize like a shiny sports car or a $10,000 gift certificate to REI. It’s an extra incentive that can encourage people to give. Plus it’s fun and exciting!
At your nonprofit, people may walk up and purchase admission at the door, go through your facility and then they are gone. Poof! Never to be heard from again.
The thing is, those people are all potential donors. That’s right! Incentivizing people to give with a fundraising sweepstakes is an effective way to convert your foot traffic into donors. Imagine if you were able to entice your visitors to make a donation by offering them the opportunity to win a spiffy new Sprinter Van for their next road trip. Donors would be encouraged to participate in the contest and excited about the idea of owning the hottest new form of virus safe travel, a fully equipped Sprinter Van to live out the celebrated #VanLife dream.
(P.S. TapKat prizes are on consignment, check out this blog to learn more about this)
Engage Your Museum or Zoo Foot Traffic with a TapKat Sweepstakes You Can Run Every Year
Converting your visitors into donors is an opportunity to increase dollars donated while bringing new donors into your base. Imagine what could be possible for your organization!
Engaging with your foot traffic through a sweepstakes can turn into revenue for years to come. Many of the TapKat customers view their fundraising sweepstakes campaigns as an annual tool in their fundraising strategy. Because of this, we recommend running a campaign on an annual or semi-annual basis with a similar prize each year.
If you have not been successful in turning your foot traffic into donors, a fundraising sweepstakes with TapKat is a tool to consider.
As always, if you are interested in learning more, we are here to help!
