Incorporate Your TapKat Sweepstakes into Your Giving Tuesday Strategy for a Fresh Take on Tradition

Giving Tuesday is an important day each year when nonprofits activate their donor base to give, get involved, and connect with the organization. Thanks to the momentum of Giving Tuesday campaigns, donors are generally familiar with the big day, and many even plan where they will be making their Giving Tuesday donations weeks beforehand. 

However, with so many nonprofits throwing their hats in the mix for this day of giving, it can be tough to compete! Incorporating a TapKat sweepstakes into your Giving Tuesday campaign is a great way to keep things fresh, pique the interest of your longtime donors, and attract new ones. 

TapKat Sweepstakes Compliment Giving Tuesday

If you're looking for a fresh approach to Giving Tuesday, try incorporating a TapKat sweepstakes into your strategy to rally your donors and get your supporters excited about a new type of fundraising.

Fundraising Sweepstakes are a Win-Win for Donors and Nonprofits

When a donor enters a TapKat sweepstakes, they're making a donation to your organization, but they're also giving themselves the opportunity to win something special. Whether it's a family trip to Disneyland, a $500 spa gift certificate, or even a brand new sports car, donors will be very interested in the sweepstakes because they might win! 

It's absolutely a win-win: Win for the nonprofit, and a win for the donor. A TapKat sweepstakes gives you the opportunity to offer a bit of fun and excitement in exchange for their donation. And donors love it! 

Use a Special Promo Code for Giving Tuesday 

If you already have a TapKat sweepstakes running, great! You can make Giving Tuesday extra special by sending out an email to your base that includes a Giving Tuesday promo code. 

Promo codes are very useful because: 

• Promo codes allow you to track and monitor the success of different marketing promotions. 

• Promo codes encourage donors to enter your sweepstakes more than once. Say a donor enters once at the beginning of your sweepstakes, then months later sees a new promo code. They are more likely to enter the sweepstakes again using the new code. 

• Promo codes help attract new donors to give via your sweepstakes. 

Unlike promo codes you may be used to seeing at a retail shop, TapKat sweepstakes promo codes give donors a percentage more entries, rather than cutting the amount of the donation. So, a 20% promo code gives the donor 20% more entries for the same price. 

You'll find that promo codes are extremely helpful in marketing your TapKat sweepstakes, and there is no limit to how many you can create in your TapKat sweepstakes dashboard. 

Create Cash Flow All Year, Not Just on Giving Tuesday

When you run a sweepstakes with TapKat, you can direct your funds to be deposited to your account on an ongoing basis. That means when donors give, it's not long before those funds are available for use by your organization. 

What's more, when you run a sweepstakes for several months at a time, you'll see cash flowing in the door anytime someone donates, throughout the duration of the sweepstakes. This is why many nonprofits love running sweepstakes in addition to conducting their Giving Tuesday activities.

If you're curious about sweepstakes and ready to learn more, download our free Sweepstakes 101 PDF here.